About Us
About Ethical Elephant
Founded in Berlin in 2024, Ethical Elephant is a family-owned international trade company dedicated to making natural, cruelty-free, and sustainable products accessible around the world.
We specialize in importing and exporting ethical brands — from skincare and supplements to pet supplies — bridging European producers with conscious consumers across the Middle East and the wider EMEA region.
Our Commitment
At the heart of Ethical Elephant is a deep commitment to ethical sourcing, fair trade, and environmental responsibility. We carefully select suppliers who share our vision of a more sustainable and compassionate future, ensuring every product we distribute aligns with our values.
Our Lebanese subsidiary, Ethical Elephant EMEA S.A.L., manages regional sales, marketing, logistics, and customer support — guaranteeing that transparency and integrity guide every step of our operations.
Sustainability in Action
Our mission goes far beyond commerce. We actively work to minimize our carbon footprint by optimizing logistics, exploring CO₂ offsetting initiatives, and integrating renewable energy solutions into our supply chain.
We are also exploring opportunities to join and support climate and animal welfare initiatives and projects to help protect and restore the planet we all share.
Our Story
Rami and Maya (humans), Jack and Aiko (dogs), and Charlie and Chaplin (cats) aspire to lead a sustainable, cruelty-free lifestyle in an urban community in Berlin. Their journey revealed how challenging it can be to access ethical and organic products in everyday urban life.
Finding truly sustainable and organic products often meant searching through countless shops and websites, piecing things together, and making compromises. What seemed like a small lifestyle shift often turned into a time-consuming challenge.
That struggle inspired them to do something bigger — not just for themselves, but for others who share the same values. And so, Ethical Elephant was born: a single platform bringing together sustainable, eco-friendly, natural, and cruelty-free products for both humans and pets.
Their mission is simple: make sustainable living easier, more accessible, and part of everyday life.
Our Partners
We believe in the power of collaboration. By partnering with brands, businesses, and individuals who share our values, we amplify our impact and drive meaningful change.
Whether you’re looking to source high-quality sustainable products or to collaborate on advancing ethical consumption, we welcome you to join our mission.
Together, we can build a cleaner, kinder future — one product at a time.